Joey B comes through with the new music video and single for “No Waste Time,” his collaboration with Boj of DRB LasGidi.
“No Waste Time” sees Joey B—who’s track “Stables” alongside La Même Gang was one of The Best Ghanaian Songs of 2018—connecting with Nigeria’s Boj over a head-nodding mid-tempo beat from Altra Nova.
“‘No Waste Time’ was a fast collaboration that happened while BOJ and I were looking to work for the second time. We ‘no waste time’ (haha),” Joey B tells OkayAfrica. “Our styles are quite similar so it was a breeze, with production by the phenomenal Altra Nova.”
The single’s new music video, which we’re premiering here today, follows both artists to Ada, in the southeast coast of Ghana, through a sun-filled day and night at the beach. The video was created by Youngtrepreneurs, a non-profit organization that provides workshops and job opportunities to young creators in Ghana.
“Director RQA, an emerging director, was selected to shoot the video through a filmmaking workshop by Youngtrepreneurs, an initiative started by Scilla Owusu, a young Ghanaian creative with a passion for pushing pop culture and art,” Joey B continues.
Watch our premiere of Joey B’s “No Waste Time” featuring Boj below.